Tag: Budgeting

A Publisher’s Cash Management Plan – Part 1 – Managing Your Cash Flow

Part 1—Managing Your Cash Flow By Daniel R. Siburg, CPA, CVA & Howard W. Fisher The growth and survival of your business depends on active management of one asset—cash. The simplest cash control is the mantra “Never overspend!” However, many moving pieces are involved in managing cash and we are going to cover the major…
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Are National Trade Shows a Good Use of Marketing Dollars?

By Daniel R. Siburg, CPA, CVA For smaller companies, national trade shows are very expensive and can be the largest use of some companies’ marketing dollars. Look at all of the costs associated with trade shows from the booth, to prepaying for exhibit space, all the shipping costs to get trade show items there and…
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How to Profit from the Commoditization of Products and Services

By Daniel R. Siburg, CPA, CVA Manufacturers and service providers need to realize that their product or service will start on a path to becoming a commodity on the first day it is sold to a customer. There are ways to protect products and services with patents, copyrights, and trademarks, but the fact is that…
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The Importance of Measuring Salespeople’s Performance

By Daniel R. Siburg, CPA, CVA Sales are the key to every company’s success and the reason for every company being in business. However, often salespeople are left to their own devices, which can cause the demise of a company. Set Sales Quotas for Sales Reps Sales performance is the easiest goal to measure in…
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Financial Business Modeling can Help Executives Predict Outcomes

By: Daniel R. Siburg, CPA, CVA Basic Assumptions Related to a Business Decision Executives base major financial business decisions on a series of assumptions most often centered on risk and cost. For a new line of goods, risk factors include projections, such as, “The new product line will grow at X rate.” Or, if a…
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Are Spreadsheets Running Your Business?

By Daniel R. Siburg, CPA, CVA Businesses need spreadsheets and make widespread use of them. Spreadsheets increase the ease and convenience of analyzing operating information, employee data, forecasts of financial results, or just about any other type of business data. They are an incomparable tool for analyzing numeric and alphabetical data. Some companies, however, overuse…
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